Venturing into the realm of ad networks can feel like embarking into a labyrinth of complex pricing models. As a marketer, deciphering these models is crucial for maximizing your advertising spend and achieving tangible results. Firstly, we need to understand the fundamental ad networks for beginners types of pricing structures commonly employed by… Read More

In today's digital advertising landscape, fraud poses a significant obstacle to marketers worldwide. From click farming to display push notifications platform manipulation, ad fraudsters employ increasingly sophisticated tactics to siphon funds and mislead unsuspecting advertisers. This comprehensive guide delves into the murky world of ad fraud, p… Read More

Tired of your ads going unnoticed? Banner blindness is a real problem, but push notifications offer a powerful solution. This engaging messages appear directly on users' screens, capturing their attention and driving conversions. Unlike traditional banner ads, push ads are permission-based, ensuring that your message reaches a motivated audience. I… Read More